You may or may not have observed the uptick in TikTok videos centered around the Coastal Grandmother Aesthetic that began mid-April, but it’s the latest it-girl aesthetic gaining popularity online. Yes, you did read that right. And no, you don’t actually have to be a grandma to embrace the cozy trend, think of it as a lifestyle. When it comes to fashion think of preppy, comfy brands like J. Crew, Lands’ End, Vineyard Vines, and Ralph Lauren. Celebrities that come to mind are Ina Garten, Diane Keaton, Martha Stewart, and of course grandmillenial fashion icon Lauren Conrad. They can be considered pioneers of this laid-back look. Popular musicians aligned with the aesthetic are soft-rock and indie types like Jack Johnson, John Mayer, Colbie Calliat, and Jason Mraz.
The chic coastal aesthetic is truly the ‘live, laugh, love’ of sun, sand, and surf. With its quaint blue and beige stripes, white linen sets, and woven accessories it’s reminiscent of the nautical-slash-preppy aesthetic that dominated the mid-aughts. This casual look was associated with an aspirational lifestyle that idealized a shabby chic decorated teak-floored vacation home in the Hamptons or on the Cape—with a few golden retrievers. If you’re eager to try the trend these 10 staple pieces can be easily incorporated into your wardrobe for summer 2022.
Whether it’s a shirt dress, a two-piece set, or a tiered maxi, white linen is a must-have for that quintessential coastal grandmother style.
Evening beachside bonfire with the crew? Stay warm and keep it coastal with an oversized chunky knit while you enjoy a glass of white wine and the calming ocean waves.
Pooka shells, pearls, tortoiseshell sunglasses, and turquoise gems zhuzh up neutral looks and effortlessly accessorize. Redecorating your space? Add in wicker baskets, cable-knit throws, sea glass bowls, or linen drapes for a change of pace.
Top it off with a straw or crochet bucket hat, perfect for lounging out on the porch or going on an afternoon stroll. Opt for a neutral color so the styling possibilities are endless.
All aboard! Happiness is a sale away when you’re on the hunt for navy blue and white stripes. While vertical stripes have a slimming effect, horizontal stripes are ‘classic coastal chic style’.
Canvas & Rattan
Off to the store or just out and about? A canvas tote is an easy addition to any coastal look. Woven rattan bags are a popular option as well and can add a bit of pizzazz to a rather plain outfit.
Beige & Blue
Seersucker, blue-hued denim, and khakis are key to serving up this spiffy collegiate-meets-casual beachy vibe. Head out to the deck for a lazy afternoon BBQ, and be sure to catch the sunset for the most enviable surfside selfie in your coastal colors.
This soft, lightweight light-blue denim makes for a great cover-up so you can enjoy the ocean spray from the beach to brunch and back again.
Loafers & Slip-Ons
Slip into your boat shoes and soak up the scenery with these classic styles that give a clean-cut feel to your more relaxed looks.
Platform or wedge? No matter your preferred go-to, espadrilles really tie that preppy look together. It’s an excellent casual yet feminine shoe that can pair well with many outfits.
While it is surprising that Gen Z TikTok users are gravitating toward this rather slow-paced and comfort-based lifestyle, it’s nice to have something practical be on-trend. Are you a fan of the costal grandmother look or are you ready for something else to take off online? Comment your take on this nostalgic yet aspirational trend below.