Hi, I’m Janell, a South Florida-based freelance fashion writer & digital stylist.
I have always loved creative writing, beauty, and style and have been a content creator since 2014. My forte is written and visual content for beauty, fashion, and wellness. I have a BFA in Photography, certificates in Social Media Marketing, Professional Makeup Artistry, and Parsons School of Design’s Fashion Industry Essentials.
Two years after posting my first Youtube video, I started this blog focusing on plant-based, health-focused lifestyle content. Over time the focus has shifted toward style advice, self-care, and product reviews.
You could say I have a way with words—and a soft spot for sparkles.
I love playing around with different colors, whether drawing, painting, or taking photos, and I have always been obsessed with collages. I had a ton of scrapbooks, loved collecting magazines and wrote short stories. I’ve always been super artistic, and as a teenager spent most of my time keeping up with trends while developing my own personal style.
In college, I spent a lot of time doing makeup and putting together looks for the models on photoshoots for my commercial and product assignments, which further influenced my decision to work in beauty and fashion.
I have been a brand ambassador and content creator for many small businesses, brands, and a well-known company, Macy’s. As part of the Macy’s Style Crew ambassador program, the main tasks for this project included putting together various looks using items sold on their site and optimizing on-page content with relevant keywords. I also have experience with virtual styling for the Fashone app.
Like a well-loved lip gloss tube, copywriting is my main squeeze.
After years of content creation, I decided to focus my creative energy on retail copywriting as it combines my natural storytelling ability and my favorite pastime, shopping. I love channeling my creative energy into curating looks best suited to a client’s unique style.
Ready to level up your look? Let’s chat!
If you’d like to work together, email me at email@example.com.